THE MARKETING OUTLET
Privacy Policy
Version 1.0 | Effective Date: July 2, 2026
Last Updated: July 2, 2026
TEMPLATE NOTICE — This document is a starting-point template prepared for internal use. It has not been reviewed by a licensed attorney. Bracketed items in [BLUE-STYLE BRACKETS] must be completed or confirmed before publishing. Have counsel review before you collect data from the public or run ads.
This Privacy Policy describes how The Marketing Outlet (“TMO,” “we,” “us,” or “our”) collects, uses, shares, and protects information about you when you visit our website, create an account, use our marketing services, purchase print or digital products, subscribe to our membership, or otherwise interact with us. By using our website or services, you agree to the practices described in this Policy.
Who we are. The Marketing Outlet is a marketing-services provider for local businesses. We are located in [TMO BUSINESS STATE — MA] and operate from [OPERATOR STATE — PA]. Our website is themarketingoutlet.com and our application is available at app.themarketingoutlet.com.
Contents
1. Information We Collect
We collect information in three ways: information you give us directly, information we collect automatically as you use our services, and information we receive from third parties.
1.1 Information You Provide Directly
- Account information — name, email address, password, and business details (business name, owner name, industry, service area) when you create an account.
- Order and payment information — billing details, purchase history, and the products or services you buy. Payment card details are collected and processed by our payment processor (Stripe) and are never stored on our servers.
- Content you upload — artwork, logos, brand assets, images, text, and any files you submit for print or design fulfillment.
- Communications — messages you send us through our in-app messaging system, email, contact forms, or support requests, including their contents and any attachments.
- Business/marketing inputs — information you provide about your business for onboarding quizzes, intake forms, and marketing services (e.g., your website URL, social profiles, goals).
1.2 Information Collected Automatically
- Usage and device data — IP address, browser type, device information, pages viewed, referring pages, and interactions with our site and app.
- Cookies and similar technologies — we and our partners use cookies, pixels, and analytics beacons to operate the site, remember preferences, measure performance, and support advertising. See Section 6 (Cookies & Tracking).
- Website audit data — when you run a free website audit, we scrape publicly available signals from the website URL you provide (for example, SSL status, page speed, presence of a Google Business Profile, and social links) to generate your Visibility Score.
- Lead enrichment data — for prospective customers, we may collect and progressively enrich information such as approximate location derived from IP address, and, where available, business and contact details, to understand who is interested in our services.
1.3 Information From Third Parties
- Authentication providers — if you sign in with Google (or another provider), we receive basic profile information such as your name and email address as permitted by that provider and your settings.
- Service providers and enrichment sources — we may receive data from analytics, advertising, and data-enrichment partners that helps us understand our audience and improve our services.
- Marketing platforms — if we manage marketing on your behalf (for example, through GoHighLevel or advertising platforms), we may receive campaign, lead, and communication data associated with your account.
2. How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain our website, application, and services.
- Create and manage your account and authenticate you when you log in.
- Generate your Visibility Score and recommend products, plans, and services.
- Process orders, payments, subscriptions, and memberships, and fulfill print and digital products.
- Coordinate fulfillment with third-party vendors and suppliers (for example, print vendors).
- Communicate with you about your account, orders, proofs, support requests, and service updates.
- Send marketing communications where permitted (you can opt out at any time).
- Measure and improve our services, personalize your experience, and develop new features.
- Detect, prevent, and address fraud, abuse, security incidents, and technical issues.
- Comply with legal obligations and enforce our Terms & Conditions.
3. How We Share Your Information
We do not sell your personal information. We share information only as described below.
3.1 Service Providers & Processors
We share information with vendors and processors who perform services on our behalf. These include, at minimum:
- Stripe — payment processing and subscription billing.
- Supabase — database, authentication, and file storage.
- Resend — transactional and account email delivery.
- Google — authentication (OAuth sign-in) and, where used, analytics.
- GoHighLevel — CRM, communications, and marketing automation for clients who use those features.
- Hosting providers — (for example, cPanel, Vercel, or Netlify) for websites and assets we deploy for you.
- Print and fulfillment vendors — (for example, Printful and similar suppliers) who produce and ship physical products. To fulfill a print order, we share the artwork, product specifications, and shipping details necessary to complete it.
- Advertising and analytics partners — (for example, Meta/Facebook and Google) to measure and deliver advertising.
3.2 Other Disclosures
- Legal and safety — to comply with law, respond to legal process, protect our rights and the safety of others, and enforce our agreements.
- Business transfers — in connection with a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction.
- With your direction — when you ask us to share information or make it public (for example, publishing content to a website we host for you).
4. Third-Party Print, Hosting & Marketing Services
A significant part of our service involves coordinating third-party providers on your behalf. When you purchase print products, the physical items are produced and shipped by third-party print vendors. When you purchase hosting or a website, it may be deployed to third-party hosting infrastructure. When you use CRM, communications, or advertising features, those run through third-party marketing platforms such as GoHighLevel and advertising networks.
These third parties process information under their own privacy policies and terms. While we choose our vendors carefully, we do not control their practices and are not responsible for them. We encourage you to review the privacy policies of any third-party platform whose features you use through us.
TO CONFIRM — Maintain a current list of every third-party processor you actually use and, ideally, link each one's privacy policy here or in a sub-processor list. This list should be reviewed each time you add or remove a vendor.
5. Data Retention
We retain personal information for as long as your account is active or as needed to provide services, and thereafter as required to comply with our legal obligations, resolve disputes, enforce our agreements, and maintain business records. Order records, payment records, and consent logs may be retained for longer periods to meet tax, accounting, and legal requirements. When information is no longer needed, we take reasonable steps to delete or anonymize it.
6. Cookies & Tracking Technologies
We use cookies and similar technologies to keep you logged in, remember your preferences, understand how our services are used, and support advertising and conversion measurement (for example, the Meta Pixel and analytics tools). You can control cookies through your browser settings; disabling some cookies may affect how the site works. Where required by law, we will present a cookie banner or consent mechanism.
TO BUILD — If you serve visitors in jurisdictions that require cookie consent (EU/UK/California), you will need a cookie banner and, potentially, a “Do Not Sell/Share” link. Confirm your analytics beacon and Meta Pixel are disclosed here and gated by consent where required.
7. Your Rights & Choices
Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, delete, or receive a copy of your data, and to object to or restrict certain processing. You may also opt out of marketing emails at any time using the unsubscribe link, and adjust cookie settings in your browser.
To exercise any of these rights, contact us at [PRIVACY CONTACT EMAIL — e.g., privacy@themarketingoutlet.com]. We will respond within the time required by applicable law. We will not discriminate against you for exercising your rights.
JURISDICTION NOTE — If you have customers in California (CCPA/CPRA), Virginia, Colorado, or the EU/UK (GDPR), you likely need state/region-specific rights sections. This section is a general baseline. Counsel can tell you which apply based on where your customers actually are.
8. How We Protect Your Information
We use reasonable administrative, technical, and organizational measures to protect your information. Payment card data is handled entirely by our payment processor and never stored on our servers. Sensitive credentials are stored using secure secret storage, and access to personal data is restricted. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Children’s Privacy
Our services are intended for businesses and individuals who are at least 18 years old. We do not knowingly collect personal information from children under 13 (or under the age defined by applicable law). If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.
10. International Users
We operate in the United States and store and process information there. If you access our services from outside the United States, you understand that your information will be transferred to, stored, and processed in the United States, where data-protection laws may differ from those in your country.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date and increment the version number. Material changes will be communicated as required by law, and your continued use of our services after an update constitutes acceptance of the revised Policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, contact us at:
The Marketing Outlet
Email: [CONTACT EMAIL — hello@themarketingoutlet.com]
Mailing Address: [BUSINESS MAILING ADDRESS]
Website: themarketingoutlet.com
The Marketing Outlet — Privacy Policy — Version 1.0 — Confidential